Research on target audience....

In order to gain an understanding of who are target audience was we had to ask a number of friends and family a variety of questions, ranging from gender and age to films preference an interests.

Of course we didnt have the time or budget to put toget a large scale questionnaire so we gathered relevant questions such as:

1)What is your sexuality? (Male) or (Female) please place a line through thee relavent

This question was asked so we could gain a further understanding to which genders are interested in what.

2) How old are you (1-5), (6-11), (12-15),(16-21), (22-35), (35,50),(51+). Please place a line through thee relavent

This was asked so we could narrow down which age groups liked what i.e. 6-11 years enjoying cartoons. It would help to gain an understanding to which age groups would be interested in our film.



3)Do you have a particular preference when watching film? if so please state what it is you like and what it is that you like about it on the line below:

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I asked this question in the hope that we would recieve some detialed feedback regarding personal preference and also what they liked about this. This would help us to gain an understanding to particular parts in our film that viewers would take a liking to.

4) What is your type of genre? (Horror/Thriller), (Commedy), (Action/adventure), (Rom Com),(Dama/Epic film), (Science fiction), (Sci-Fi). Please circle more than one if applicable.

Again, just grabbing relavent information in order see what age and genders liked what. This question would allow us to target a spercific audience and equally understand who would be interested in us.

5) Name your top 10 films in the space below:
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This question was asked to see what the most popular films were, from this we would find out who directed them, look at the shots and type of genre it was and ultimately see if this had any correlation with ours.

6) Name the worse film you have ever watched

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This was quite important as it allowed us to look at poorly produced films that didn't grab their viewers interest. This would allow us to stay away from anything closely related to ensure we didnt make the same mistake.

Of course this questionnaire is not deadly accurate as it has been performed on a small scale, however it did prove helpful as the results allowed us understand who the majority of our watchers were/would be, what their interest were, age groups and genders. It also allowed us to look at the films people didn't like so much and one of the films that came up over and over again was "Open Water" a filmed based at sea featuring a lot of POV shots. General aspects like this proved valid as it stirred us away from implementing to many POV's etc.

A top 10 contender that came up on a number of papaers was "Lost" which combined action and suspense generally proving a very interesting and likable film. Fortunately I had already watched and analyzed this earlier on in the task and the group had an idea of what was appealing...... We then took aspects we liked and applied them to our film.