Monday, 22 March 2010

Evaluation Q5

Q5) How did you attract/address your audience?
Having already established a target audience and gained an understanding to what our audience expected we were under a lot of pressure to ensure the common conventions were stuck to and a good example of this in our production would be the stalker/potential murder vs. the suspect – Rose. We decided to play to the viewer’s imagination and stuck to common scenes and conventions such as a large open forest and long shots on Rose, slowly moving in to build up tension and foreshadow an event, the woods were relatively dark and shots were taken at high angles to emphasize Roses power amongst the dark open forest. The group ensured that the film kept viewers guessing as this is a very important aspect of thrillers and those who hold an interest in our type of production will be looking out for this..... Viewers gain an understanding to who they think it is watching the innocent girl although a late twist wows the viewers and exploits their judgemental temperament ultimately making them want to watch the rest and find out what has happened.



The questionnaire produced by the group revealed that our audience expect to relate to events and our film meets this expectation through editorial techniques such as fade ins, fade outs and alterations slowing down the shot. Viewers will be able to relate to a time where they have had a large consumption of alcohol and the bad effects they received from this, (they expect to be confused and affectively worried). This is what keeps them watching and anticipating. And with relation to editorial techniques we investigated our cameras capability and looked at some of the effects, putting into place that our film features clubs, teens, and drugs resulting in a drunken mind and sense of security we decided to blur a couple of shots as if to say Rose has had a heavy night and having woken up in a unfamiliar surrounding it tied in quite nicely, this was an area are target audience could relate to well.



I looked on “YouTube” at two – three minute similar film introductions to gain an understanding of what other production teams had produced and the feedback they had received and this made me discover what my target audience would like to see in my groups production and this helped with general elements such as building suspense which can be seen in such film introductions as “Lost” again demonstrating a very gripping start immediately catching the viewers attention and making them ask questions. This was a film they could relate to and an event they could question which created a diverse affect and this was important as it was an effect viewers expected to feel.

The introduction works well with the way the audience is kept in suspense, guessing as the main themes are dealt with in the opening scenes and the viewers gain an idea of whom the kidnapper could be though it doesn’t reveal the motive behind it which again keeps them guessing and plays on their mind and patience to find out. The contrasting scenes take focus off the events happening in the woods and focus primarily on the events that have lead her to the current position, the contrasting music also aids the delusion and final twist of the story. The target audience are smart and therefore enjoy a challenge, the constant diversity in our shots, scenery and music only adds to this and heightens the mood they are experiencing for example whilst Rose is cast away thinking about what has happened the music is calm and this sound track (Closer by Kings Of Leon) is supposed to match her pattern of though and reflect the intake and effect of the drug which has been slowing her down. Whereas when she is in the club she is happy and she doesn’t have a care in the world because the drink has affected her response to humanity and things around her. This is something viewers will need to take in and relate to in order to understand the film. This is why the film is targeted at 16 years and up as those younger may not understand the film and events occurring. The audience we are targeting will take a liking to this as it doesn’t portray a flat story line; giving everything away early on instead it carries a number of twists and enigmas therefore directly appealing to the audience’s interests.




Feedback received was originally very constructive and general comments were in relation to the music used and range of shots. When it came to the final editing we asked for constructive comments, and areas changed consisted of the diversity at the beginning. The film started and originally went straight into the main events though feedback recommended that we made the we implemented more shots, of course we couldn’t go out and film any more as the film had come to a deadline. We looked through our shots are looked for possible shots that we could use again and so we did. This proved very successful and provided greater suspense as oppose to a dramatic change in scenes which would look rushed and poorly produced, it also didn’t give viewers enough time to reflect on the events taking place therefore going against our consumers/target audiences expectations. I do however agree with this comment in that we did try introducing to much information in such a small amount of time which meant the consumer could not focus on any given event meaning they would soon lose concentration and account of what was going on.
Originally we aimed to produce a film that was informative and made those concerned aware of the greater dangers out there. There are certain aspects that I feel could have gone better such as organization amongst the group which would have led to time being spent better and deadlines being met on time so certain aspects were not rushed. All in all are film panned out to my approval and i definitely think every minute was worthwhile.

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