In the early stages of production whilst we were planning the film we wanted to make and the type of audience it would appeal to we had to put in to place a handful of key factors: Gender, age range and interests of the demographic that we thought would pay for the kind of production that we had made. We researched various audiences in order to find out which audiences liked what such as, blokes placing a particular level of interest in action and adventure films whereas younger children like cartoons and girls like romantic comedy. I also looked at how age and gender places a huge affect on what people are interest in.... Young, youth individuals are keen in watching large blockbuster hits featuring a range of special effects such as the latest “Too fast too Furious” whereas elderly people are keen to watch classic TV and film and less likely to watch cartoons as they never experienced the same level of comedy etc. Gender also effects choice and preference as briefly touched on above boys are into violence and generally respond less to romantic films therefore creating a direct comparison to females.
Age: Our film deals with a wide range of true life events and raises awareness to the world that some of us have yet to acknowledge. It would be useful if early teens were made aware of this as it may prove useful in later life and protect them. On the other-side we do not want to worry the younger generation too much with matters that do not concern them. Putting this into account our film will be rated a 15, though we expect it will appeal to those slightly older (16 - 25).
The film may prove slightly disturbing to anyone below are film rating and this is therefore why I would not recommend anyone below this watches it innless accompanied by a parent or guardian. Our secondary audience will reach out to those up to the age of 40-45; I do not believe anyone beyond this will be interested in an up-to-date modern film featuring many events which they cannot relate with.
We introduced a modern, popular sound track into the backing in order to engage our audience though it is not too loud as we do not want focus to be taken off the main points of our film. We further attracted and engaged our audience through a combination of different twists which really grabbed their attention allowing them to piece the puzzle together themselves.
Gender: Gender plays a large role in the film as the lead actress is a female. This specific gender was used on purpose as we felt it would have the greatest affect on our audience (particularly females) as they can really relate to times where they have felt alone and been in a somewhat similar setting however it is unlikely to affect males so much as they are very stereotypical and do not react so much to the events taking place and issues concerned.
Females will be drawn to this film as it features a very sad, sympathetic storyline which can prove emotional to some females, a good example of this is when the viewer can see Rose being watched yet Rose is oblivious to what lies in those woods and some may say they want to reach out for Rose.
Demographic interests: The average person watching our film is likely to be educated and enjoy engaging with films in attempt to try and understand the film and its complexities. Those interested in the film will be trying to put together the pieces in are puzzle and solve the mysteries, also those watching it will have the basic interest of being on the edge of their seat, scared and our film achieves this.
The target audience will share an interest in our film because it is relatable to other top films such as “Lost” and the “The Carpenter”. We created this sense of association through our character(s) that are young and deceptive much like in the film The Carpenter where the young actress takes little into account and ends up in a bad situation.
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